Thursday, August 1, 2013


VH1′s ‘Love & Hip Hop Atlanta’ and ‘Hit the Floor’ Finish Big







JULY 30, 2013
Rick Kissell
@ratesrick
Ratings for VH1′s “Hit the Floor” went through the roof on Monday as the cheerleader drama wrapped its rookie season with best-yet scores. It held onto a good chunk of its lead-in from the strong “Love & Hip Atlanta 2,” summer’s top cable series in young adults.

Just the second scripted series ever for VH1, “Hit the Floor” averaged a 1.4 rating/4 share in adults 18-49 and 2.62 million viewers overall in Monday’s opening hour. This marked the show’s third straight week of gains and represents a roughly 70% improvement from its Memorial Day premiere.

The already-renewed “Hit the Floor” is neck and neck with USA’s “Graceland” as the summer’s top new scripted series on cable in adults 18-49, but its real strength lies in the young-female demos. In women 18-34, its 2.8 rating/8 share was a competitive second to ABC’s “The Bachelorette” (3.4/10) on all of television for Monday.

“Hit the Floor” had a very potent lead-in from “Love & Hip-Hop Atlanta” (2.3/8 in 18-49, 4.15m), which was cable’s No. 1 show in all 18-49 and other demos. It was up 15% in the demo and 10% in total viewers vs. its year-ago finale.

This summer, “Love & Hip Hop” is basic cable’s No. 1 series in adults 18-49.

Elsewhere Monday in cable, ABC’s “The Fosters” (0.7/2 in 18-49, 1.88m) hit another high in females 12-34 (2.3/8) one week from its first-season finale. In this demo, only the VH1 pair rated higher on the night for cable.
Hit The Floor: Kyle Hart Brings Southern Sweetness (And Stripper Moves) To The Team
by Emily Exton (@emilyexton)

With a Southern accent and strip tease moves at the ready, Katherine Bailess has got it all. On Hit The Floor, she plays Kyle Hart, a fun and provocative member of the Los Angeles Devil Girls who has a hard time keeping her hands off the on-court eye candy. “It’s so fun because everything sexual that I do, it’s not really sexual,” Bailess tells VH1. “There’s something exciting about it and fun, and it’s not intimidating and too much R-rated, I don’t think.” Good! We like to keep things family-friendly around these parts.
Bailess auditioned for the role of Kyle, a Devil Girl slash part-time stripper, eight times — don’t call her an “exotic dancer,” friends — and finds freedom in being able to mix a little sass with her natural Southern sweetness. “There’s something about a Southern woman, a Southern ‘bitch’ per se, that comes off sweet,” she explains. For more on how she embodies the role of the team flirt, and how she looks in one the Devils’ uniforms, check out the video above.