VH1′s ‘Love & Hip Hop Atlanta’ and ‘Hit the Floor’ Finish Big

JULY 30, 2013
Rick Kissell
@ratesrick
Ratings for VH1′s “Hit the Floor” went through the roof on Monday as the cheerleader drama wrapped its rookie season with best-yet scores. It held onto a good chunk of its lead-in from the strong “Love & Hip Atlanta 2,” summer’s top cable series in young adults.

Just the second scripted series ever for VH1, “Hit the Floor” averaged a 1.4 rating/4 share in adults 18-49 and 2.62 million viewers overall in Monday’s opening hour. This marked the show’s third straight week of gains and represents a roughly 70% improvement from its Memorial Day premiere.

The already-renewed “Hit the Floor” is neck and neck with USA’s “Graceland” as the summer’s top new scripted series on cable in adults 18-49, but its real strength lies in the young-female demos. In women 18-34, its 2.8 rating/8 share was a competitive second to ABC’s “The Bachelorette” (3.4/10) on all of television for Monday.

“Hit the Floor” had a very potent lead-in from “Love & Hip-Hop Atlanta” (2.3/8 in 18-49, 4.15m), which was cable’s No. 1 show in all 18-49 and other demos. It was up 15% in the demo and 10% in total viewers vs. its year-ago finale.

This summer, “Love & Hip Hop” is basic cable’s No. 1 series in adults 18-49.

Elsewhere Monday in cable, ABC’s “The Fosters” (0.7/2 in 18-49, 1.88m) hit another high in females 12-34 (2.3/8) one week from its first-season finale. In this demo, only the VH1 pair rated higher on the night for cable.